Herstory
Dhaka, Bangladesh
By designing the Herstory by Aarong display inside their Gulshan outlet, the idea was to conceptualize a brand narrative that would showcase the age-old artistry of Bengal region and the elegance of our heritage and culture. The design process evolved in dialogue with the exclusive expression of traditional craftsmanship with the modern functionality of retail space. The choice of pigment is inspired by the timeless hues of red terracotta and intricate mosaics found across the land’s heritage buildings and monuments. A continuous homogeneity extends from the floor to the walls, looping toward the ceiling, with careful trials in material selection and fine-tuning. The warm, golden tone of brass adds a touch of sophistication and enhances the visual finesse. Together, these elements create a refined balance—fusing the elegance of tradition with a contemporary reinterpretation.
